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Niche Market History Research Paper

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... Maynard once had a specific domain and niche in the market, but its target markets have changed. It has operated in an its products to be more appealing to the younger market. In addition, regional marketing and specific niche marketing United States, a Japanese chain, similarly marketed here after establishing a niche in the home market, could assure marketed here after establishing a niche in the home market, could assure Japanese dominance in the youthful `tea' | small market | new potential markets | at small niche market | ...



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Sources list for NICHE MARKET HISTORY RESEARCH PAPER:

Thorburn, G. (1997) "A new niche market: Traditional Asian Drinks" Retrieved from www.fas.usda.gov/info/ Accessed on 25 April 2004
Soft Drink Industry in Thailand and U.K.

USDA "A new niche market: Traditional Asian drinks" Retrieved from www.fas.usda.gov/info/agexporter /1997/August%201997/asiadrin.html USDA "A new niche market: Traditional Asian drinks" Retrieved from www.fas.usda.gov/info/agexporter /1997/August%201997/asiadrin.html Accessed on 25 April 2004
Soft Drink Industry in Thailand and U.K.

Tse, D. (2003). Rediscovering market niches in a traditional industry. Hong Kong: Centre for Asian Business Cases.
Rediscovering Market Niches in a Traditional Industry

Ayal, I. & Zif, J. (1979). Market expansion strategies in multinational marketing. Journal of Marketing, Spring, 84-94.
International Marketing Planning

Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications

 

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