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Philospohy Paper On Loyalty

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... Roth), a twisted form of honor and loyalty. Ironically, Mr. White's loyalty also mirrors the loyalty shown by the (Jacoby, Saguchi pg). As the trend shows, "the HR executive may have to choose between loyalty to shareholders and loyalty to the shain" short-term, just long enough to recover customers and inspire brand loyalty. Once this loyalty is established, Biggie An aspect of a well-organized company is its recognition of the importance of brand loyalty and customer loyalty. Brand | | * Organizational Loyalty | * Individual Loyalty | ...



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Sources list for PHILOSPOHY PAPER ON LOYALTY:

Uncles, Mark D., Dowling, Grahame R., and Hammond, Kathy, "Customer Loyalty and Customer Loyalty Programs." University of New South Wales School of Marketing Working Paper 98/6, University of New South Wales Web site. 27 Nov. 2004.
Loyalty Programs

Abrams, Rhonda. "Creating Customer Loyalty." Inc. Jan. 2003, Inc.com. 27 Nov. 2004. <http://www.inc.com/articles/2003/01/25082.html>.
Loyalty Programs

Beal, Barney. "Getting Loyalty Programs Right." CRM News 14 Jul 2004. TechTarget. 27 Nov. 2004. . Beal, Barney. "Getting Loyalty Programs Right." CRM News 14 Jul 2004. TechTarget. 27 Nov. 2004. <http://searchcrm.techtarget.com/original Content/0,289142,sid11_gci992695,00.html>.
Loyalty Programs

News excerpts from Wiredhotlier.com titled, "Hotel Loyalty Programs Seen Having Minimal Impact", September 2001, Reuters
Customer Loyalty in the Hotel Industry

Laurette Dube and Leo M. Renaghan, "Building Customer Loyalty -Guests Perspectives on the Lodging Industry Functional Best Practices (Part I)", Cornell hotel and restaurant administration Quarterly, August 1999, pp. 20-23
Customer Loyalty in the Hotel Industry

 


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