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... This case looks at the basic ethical issues between the call for shareholder profits and the commitment of an issues as well as certain environmental issues and issues of availability of necessary elements to promote crop growth issues. The issues can become very sticky, especially when the issues have to do with religion and homosexuality. government agencies - management issues and political issues. First, the article revealed management issues that involve many years to come. Environmental issues, generational attitude issues and economic issues are all things that San ...



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Sources list for SHAREHOLDER VALUE MARKETING ISSUES:

Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing

Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing

Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications

Gronroos, C. (1994). From marketing mix to relationship marketing: Towards a paradigm shift in marketing." Asia-Australia Marketing Journal, 2(1), p. 22.
Information Technology and the Small Business

"Business ethics and global marketing client confidentiality statement" Retrieved from http://pwebs.net/marketing/ethics/m arketing_and_advertising_ethics.htm "Business ethics and global marketing client confidentiality statement" Retrieved from http://pwebs.net/marketing/ethics/m arketing_and_advertising_ethics.htm Accessed on 23 January, 2005
B2B and B2C Ethics

 

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